Beauty Buzz

P&G Taps Dolce & Gabbana

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By: Jamie Matusow

Editor-in-Chief

Procter & Gamble Prestige Products — P&G’s fine fragrance business unit — has signed a contract to enter into a license agreement with Dolce & Gabbana. The existing fragrance portfolio will be marketed and distributed by P&G as of July 1, 2006. Until June 2006, the existing fragrance licensee will be responsible for the marketing and distribution of the current fragrance line-up.

“Dolce & Gabbana is famous all over the world as a symbol of Italian glamour. The brand stands for timeless style and an unconventional luxury, which season after season combines innovation with the strong Mediterranean flavor of its origins,” says Hartwig Langer, president of P&G Prestige Products. “The signing of the Dolce & Gabbana license represents a winning partnership…the brand also fits our strategy to grow the business through brands with strong growth potential.”

More information: www.pg.com.

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